Most legacy restaurants would wish to look like Sweetgreen in case they were given the aspect of beginning from scratch. This is because of its high-end salad chain which has allowed it to be backed by various big investors, including Danny Meyer, Steve Case and Daniel Boulod. Due to this aspect, Sweetgreen has made the right impact on our current food industry with the provision of fresh, healthy, local and organic foods.
The recipe used has resonated together with diners, who are given the initiative of keeping the lines long at the 40 locations for Sweetgreen. As the co-CEO of the company, Nathaniel Ru says that they are creating a brand that will stand for something as they intend on feeding more people with better food. Learn more about Nathaniel Ru: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3 and https://en.wikipedia.org/wiki/Sweetgreen
However, traditional chains may try to learn and get to understand more about the expected initiatives than just food being provided by the co-CEOs. Sweetgreen owns a website through which its transactions are carried out taking about 30 percent of the transactions. Being an American fast casual restaurant chain, Sweetgreen impacts itself with the fundamental duty of serving seasonal, simple and healthy foods.
The co-founders of the company were Nicolas Jammet, Jonathan Neman and Nathaniel Ru who joined hands after graduating from Georgetown University in the year 2007.
The company had 64 stores that were actively operational by October 2016 in California, United States, Massachusetts, Illinois, Maryland, Pennsylvania, New York, the District of Columbia and Virginia.
The three co-CEOs are rethinking of their management strategies. Sweetgreen decided to be shutting down the corporate office about five times each year in order for very personnel to work in its restaurant so as to stay closer to their customers. The company lacks its own main headquarters as its co-CEOs are bicoastal with the intention of trying to grow the company nationally.
Nathaniel Ru and his fellow co-CEOs met at Georgetown University and took an entrepreneurship class together. They felt that Georgetown environment lacked good and healthy eating options and so they took the initiative of opening their first restaurant in August 2007 after their graduation.
They saw to it that their company would survive when they made it through their first winter experience in business.
Nathaniel Ru says that with the help of his fellow co-CEO’s, they used to be doing every role in the company before opting to build a team. He affirms that building a team as soon as possible is an essential factor in any business.